I bought this hat when I was up in Pennsylvania, in the middle of the heat of the summertime. My sister thought I was crazy. "Why are you buying a hat like this when you live in Florida??" Well... because it's soft. That's it. My one and only reason. It seems that Willow appreciates the softness as much as I do! Here's to stomping around in a winter hat, in the middle of summertime, in the heat of Florida. Here's to the soft hat!